How does SEO work?

 Bots are used by search engines like Google and Bing to crawl web pages, traveling from site to site and collecting information about them to index. Consider the index to be a massive library where a librarian can pull up a book (or a web page) to assist you in finding exactly what you're looking for at any given time.

Then, using hundreds of ranking criteria or signals, algorithms examine sites in the index to decide the order in which they should show in search results for a given query. In our library analogy, the librarian has read every book in the collection and can tell you which one will contain the answers to your queries.

Our SEO success metrics are frequently used as a proxy for components of the user experience. It's how search bots determine how well a website or web page can provide the searcher with the information they're looking for.

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